The Harrowsmith Team

Meredith has designed and consulted for some of Canada’s most recognized corporations and not-for-profit organizations. Following her tenure with top branding firms in Toronto and Vancouver, she founded Egg Design in 1998. Meredith’s collaborative approach to the creative process and reputation for refreshing solutions has earned her accolades, including several national and international awards.

Teresa brings more than 35 years of administration, media and client service experience working with entrepreneurs, small businesses like Harrowsmith Magazine, and Bowen College. Her attention to detail, makes her ideal for executing tasks that have several moving parts accurately and on time. Teresa also serves as project manager and coordinator for Harrowsmith’s website, the magazine and newsletter.

This includes communicating with clients regarding creative material for upcoming issues and processing insertion orders and advertising contracts. She is well versed in all Microsoft Suites and works with the Moongate sales team to effectively deliver professional PowerPoint presentations and documents. Clients find her organized, efficient and super‐friendly.

Heidi is a marketing, sales and business strategist with ability to execute the plan-measure, monitor-able to achieve quantifiable results. Particularly skilled at mentoring aspiring marketing, sales and business development strategists.  People oriented and results driven professional with over 35 years of experience in the meetings and events industry. Experience in driving organizational growth through various integrated marketing and lead generation activities. Extensive background in operations, sales, business development and industry partnerships. A long standing and active member of industry associations (Meeting Professionals International, Meetings Mean Business Canada and Professional Convention Management Association) and dedicated to giving back to the community.

Cheryl is an award-winning copywriter who has spent more than 20 years helping some of Canada’s most well-known brands communicate their messages effectively. A versatile content specialist who writes for virtually every medium and format, her specialty is distilling complex information into communications that are reader-friendly and actionable. Cheryl’s early career in publishing was followed by several years as an Account Director at a Toronto marketing agency. When she’s not busy writing or reading, she can often be found dockside in Muskoka or slopeside in Whistler.

Mark Cullen is an expert gardener, author, broadcaster and tree advocate and holds the Order of Canada. His son Ben is a fourth-generation urban gardener and graduate of University of Guelph and Dalhousie University in Halifax.

Visi them at markcullen.com or visit them on Facebook and bi-weekly on Global TV’s National Morning Show. Just look for @markcullengardening!

Steve Maxwell and his wife Mary live on a 90-acre modern homestead on Manitoulin Island, Ontario in a stone house they built with local materials beginning in 1985. Steve is Canada’s longest-running home improvement and how-to columnist. He divides his time working on the land, building things large and small, and creating articles and how-to videos that teach sustainable, self-reliant, hands-on living skills.

Steve’s BaileyLineRoad.com website is named after the rural road where he and Mary live with their five kids.

Chef ILona Daniel is the founder of Tribe Fresh Events and Consulting, a purpose-driven insights consultancy accelerated by modern approaches to the hospitality industry, immersive experiences, community and culture development, and game-changing deliverables. With 15 years of experience, she is a thought leader and an established business-builder with projects spanning the globe including Europe, North America, Africa, and Asia. Her strong background in consumer products and services includes a specialized focus on the interconnected producer and consumer in the food service sector. Ilona is also on the Board of Directors for the Tourism Association of PEI & The PEI Writers Guild. Chef Ilona is a published writer for numerous publications, is a media personality, and a dedicated Culinary Instructor at the Culinary Institute of Canada. The episode, “PEI Lobster” of the series, “Untamed Gourmet”, which Chef Ilona hosted was nominated for a Canadian Screen Award.

Doug is veteran international travel writer, photographer and copywriter, principal of Wallace Media and editor-publisher of TravelRight. Today. A member of the Travel Media Association of Canada and the Society of American Travel Writers, Doug writes about ecoadventure and sustainability, spa and wellness, cruise travel and honeymoons, food and beverage, road trips and more. He can be found beside buffet tables, on massage tables and table-hopping across Canada and around the world.

Wayne is the host of Harrowsmith’s National Radio Show.  Wayne is a podcast expert with extensive experience in traditional, online and communication strategy development. He has assisted clients like Random House (where he helped establish digital outreach programs), the Association of Science and Technology Centers, McMaster Family Medicine, rabble.ca, University of Toronto, Engineering reimagine their communications strategies for an emerging media landscape and new audiences. Wayne brings three decades of rich media content creation, a background in journalism and the ability to create podcasts for Moongate’s clients that capture the interest of audiences. He has taught and developed online content creation and communications for a variety of colleges and universities in Ontario.

Mark’s passion for meteorology started at the age of 15, and for the past 27 years he has fine-tuned his multi-faceted approach to long-range forecasting. Since 2007 he has covered severe and long-range forecasts through the Severe Weather Network. Mark’s forecast predictions have won him respect in many circles including hobby gardeners, farmers and outdoor enthusiasts.

One of Canada’s foremost writers and educators on astronomical topics, the Almanac has benefited from Robert’s expertise since its inception. Robert was recently invited by the Canadian Space Agency to be the astronomy instructor to our astronauts, and he ensures that our section on the tides, sunrise and sunset, stargazing, and celestial events is so detailed and extensive it is almost like its own almanac.

David Berman’s accolades run as long as the mighty Mackenzie River. Armoured with over 30 years of experience in design and communications, he is a career shapeshifter. His professional work has brought him to over 50 countries as an expert, speaker, designer and communications strategist. He has been a High Level Advisor to the United Nations and provided training in AODA Pac 2.0 tagging and accessibility to various federal government departments as well as governing bodies in Australia, Bahrain, British Columbia, India, Ireland, Malaysia, Manitoba, Mexico, Norway, and Oman.

He served as the first elected president of the Association of Registered Graphic Designers of Ontario. In November 2005, David was elected to the board of Icograda (now ico-D), the world body for graphic design and visual communications, and was re-elected twice. Since 2011 he serves as Sustainability Chair.  David is also an Invited Expert to the W3C, the publishers of the WCAG standard for e-accessibility.

His clients include BMO, IBM, Honda, the International Space Station, the Canadian Human Rights Commission, the World Bank, Sierra Club and the Aga Khan Foundation. David’s work includes award-winning projects in the application of plain language, typeface design, and the development of a system to republish the laws of Canada in plain writing and design.

Scott is a veteran circulation expert with experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly and Library Journal and has been the circulation director for Toronto Life, Fashion, and Canadian Art among others. Scott has a deep understanding of the unique pressures on publishers transitioning to online platforms and has been instrumental in bringing all of our titles online.

Shane Birley is a Vancouver-based web developer, author, blogger and technology consultant. As a partner in Left Right Minds Initiatives, Shane develops websites using content management systems where his clients can edit and update their own web content. He did extensive research for the published book BitTorrent for Dummies, co-wrote three editions of Blogging for Dummies and most recently wrote two books for kids about blogging, podcasting and vlogging. With a background in improvisational theatre and a B.A. in English, Shane is well qualified to translate difficult computing concepts into easy plain language. Shane is also a member-at-large for the board of The Karen L. Colussi Foundation – an organization which supports and encourages Montessori programs in Victoria, BC.